1. Repeated Exposure
In Social Media Examiner’s 2013 End of Year Report, 89% marketers stated that increased exposure is the number one benefit of social media marketing. As of June 16 2013, some 13.3 million or 45.5 per cent of Malaysians are Facebook users. Through this increased exposure, you have the opportunity to repeatedly remind your customers of your products and services, therefore increasing the chances of them engaging your company and hopefully shortening your sales cycles. After all, there’s an old saying that it takes six to eight exposures to a product before a customer decides to buy.
2. Increased Traffic
When you share blog posts, videos and other content updates through your social media, you give your fans and followers an opportunity to click through and view your website. Go ahead and install some traffic monitoring services such as Google Analytics, and you will be surprised that social media can actually be a leading traffic generator if you are committed to your social media promotions and efforts. Once they click into your website though, make sure you have a clear call to action to have them sign up for your mailing list or buy your products and services so that traffic wouldn’t go to waste.
3. Loyal Fans
Give your audience something they want, put the spotlight on your audience, solve their problems. There are a lot of ways to engage your fans through the social media and give them a reason to love your company more. Organize a Facebook contest and reward your fans with a product or service relevant to your business. Create a hashtag on Twitter and Instagram and engage with your followers by retweeting their tweets and sharing their photos. Pin some how-to guides and infographics on Pinterest to help out your audience. As you gain loyal fans, they will engage with you more, talk about you more, and ultimately recommend you to their friends and family who will potentially be your next customers.
4. Generate Leads
A lead is the identification of a person or entity that has the interest and authority to purchase a product or service. If you’re already using the social media for your business to get more engagement, traffic or brand awareness, why not use them to generate more leads? If you’re very determined on getting through the social media though, remember to only share valuable content, and always be nice to your customers. One more tip according to an infographic by Wishpond – “LinkedIn is 277% more effective at generating leads than Facebook and Twitter”, with 77% of B2B marketers saying that they have acquired a customer through LinkedIn.
5. Improved Search Ranking
Building primary backlinks should be a priority for webmasters who want to use social media to improve their search ranking. The key to building natural backlinks is to publish valuable content that people are going to share on the social media willingly. Because both Google and Bing confirmed that they track publicly shared links on Facebook and Twitter, try to build your network on these social medias and tie your blog to Facebook and Twitter. Oh, and also remember to set viagrapill.com up your Google+ page and take your time to set up Google authorship as that is 100% going to ensure stronger SEO on your website.
6. Business Partnerships
Your influence increases as you get more and more fans and followers. Having a substantial social media influence nets you all kinds of opportunities such as new customers, media exposure, and most importantly, business partnerships. Most of the time you might wonder if your social media efforts are paying off, but sometimes you might just hit the jackpot and land a big win. Maybe someone from Twitter might find you and engage you for a nationwide interview, maybe someone from LinkedIn might link you up with the government and land you a huge contract, maybe someone from Facebook finds your campaign interesting and might engage you for a joint venture. Whatever the reason is, your social media efforts will definitely be able to net you some big wins in business from time to time.
7. Reduced Marketing Expenses
Perhaps the best part about social media is that it reduces marketing expenses. Because through the social media, a lot of companies are able to deliver valuable content to potential customers. For example, one of the greatest features about Facebook is that you are able to create business pages without incurring any cost. With these business pages, contents are able to be delivered to 1.3 billion active users worldwide. Not only social media as a distribution channel is huge, but it also ensures higher effectiveness as there is more trust between friends than through advertising companies. Victoria’s Secret and Starbucks are great examples of companies which take full advantage of Facebook pages as an advertising tool.
8. Increased Sales
An important part of sales is establishing good relationships with your customers and repeating the sales cycle with the same customers. With the social media, businesses are able to identify their prospects. It is a great way to research the market and initiate sales conversations. Not only the social media helps you generate leads, it allows you to build a better relationship with your customers driving them to purchase your products and services again. Determine which platform benefits your business the most, join a community and be accustomed to their norms and expectations, and lastly connect with them and build loyal a customer base that will support your company for life therefore improving your sales significantly.
9. Marketplace Insight
The beauty of social media is that you are able to learn about your competitors, research their success strategies and come up with your own strategies. Try to get insights of your current market so that you are able to build a competitive advantage. It is important that you stay ahead of the curve by finding out whether your competitors are generating leads through Facebook, view information about your competitor’s employees through LinkedIn, or even get the client list of your competition by checking out their followers on Twitter. It is important that you stand out in the social media war and get as much as information as possible out of it.