blog2To People Who Want To Build A Website – But Can’t Get Started

This is for you.

Web Design over the years have evolved across the ages from a luxury to a necessity. We have come a long way from the days traditional design and it has become crucial in this day and age to harness very specific techniques to acquire eyeballs.

I’ve personally done a simple survey among my friends and well-respected industry leaders on what they really understand by “web design” and many of them agree that web design is all about the outlook of a website and how stunning it looks. So for web designers, you’ve got a hint what people are looking for *wink wink*. But in reality, if you really want to create a successful and profitable website, there is more to it than purely the outlook of a website.


There’s More buy generic viagra online usa To It Than Meets The Eyeblog3

At GrowthLightning we believe that web design is a skill that runs deep
into the core of business, psychology and design. From the content of a website, structure, marketing features, sales funnel, cost optimisation, traffic acquisition to lead generation and automatisation of website activity, there is so much that’s happening behind the scenes that makes web design such a complicated art.

 

 
aThree Familiar Design Approaches – Which Do You Want To Adopt?

Over the years, this art has helped develop many different approaches to web design, each with a strong base of pros and cons.

In simple terms, we can differentiate these approaches into the:

                • outlook & design approach
                • programming approach
                • marketing approach

 

 

90% of web designers have already decided their approach the moment they start their business and rarely pivot away from it as adapting to three approaches requires a lot of talent, critical thinking and analysation.

We incorporate the most successful elements of each approach into our web design here at GrowthLightning but it is crucial you how and why.

So if you’re looking to design your own website, let me breakdown each approach so that you can decide which is best for your industry.

Approach 1: The Outlook & Design Approach

Features-SliderAn outlook and design approach is pretty easy to understand with the focus being very heavily on impressing a customer’s
visual sense. Most web designers using this approach impress their clients by integrating flash graphics and images to make a website look stunning and outstanding.

The pros to this approach is obvious, you’ll have one heck of a first impression for your customers.

Furthermore, if it’s well-done, it can very easily impress both client and customer alike as the results are material and immediately noticeable. But like every approach in this article, there is a significant trade-off if the focus is only on artwork, images and outlook.

 

Traffic You Don’t Know That You’re Losingblog4

 
First of all, the marketing of your website is bound to take a substantial hit.

The reason of this is because for every website to get noticed, the key is to get picked up by search engines i.e Google, Yahoo and
Bing
. You can do a simple experiment for yourself if you’d like:

Try searching for any keywords and check the top 10 results you find, do you see a focus on images and flash graphics on their websites?

The reality of search engines is this: search engines have an easier time picking up words than images. Images tend to fall very far behind in the priority list.

 

touchDid You Know That Mobile Represents 74% Of Online Traffic?

 
Furthermore, 74% of today’s site traffic are mobile users and the sad fact is that mobile apps tend to be very unfriendly towards adobe flash, meaning that they simply cannot view any content that are designed using flash.

So all that handwork you’re putting into designing the ultimate flash graphics? Well, chances are most people will never see it. From a psychology standpoint, a ton of images also has its drawbacks. You see, when people visit your website; 74% of the time they already have a good idea what they’re looking for. So your first action once they reach the site is to provide them the content they need.

Images are a very very solid way to make a site look good, their value cannot be understated but you should always remember what is the core of your website.

At GrowthLightning, our websites are done in a minimalist and simple method with an emphasis on conversion and profit but also with few but striking images. The results are that you will see a higher uptick in both conversion and profitability as visitors have an easier time getting to what they want instead of getting confused and distracted along the way.

Approach 2: The Programming Approach

The programming approach is an approach that many coders and programmers use to design websites.

The pros to this approach are that programmers tend to use their own custom codes when designing a website so that their client’s websites run smoothly.The best part about these kinds of websites is that as long as you have the budget, anything can be done.

So, when using this approach, you will have to be very sure of what you want and the type of design you are looking for because this approach generally relies on you hiring a programmer or coder to do it for you and they do not come cheap at all. Which actually is the first con of this approach to web design.

You see, a designer who practices the programming approach usually requires you to blow a hole in your pocket to secure the website of your dreams which is detrimental to many businesses in their startup stage.

Secondly, many people in the world today are more comfortable having the ability to edit their own websites rather than having to rely 100% on their designer to do things for them as it allows them to have a much deeper understanding of their market and flows of their web design.

 

social media trafficThe Dangers of Adopting A Programming Approach – Real-Life Case Studies

One major problem for our clients who previously engaged program-based web designers is that they never really understood their market, needs or design flows of their website. shutterstock_106096952This problem arose simply because they hired a programmer to do it all for them.

Now you might be wondering, if they already had an idea what to design and what functions they want for their site, what can we possibly mean by them not understanding their design flow?

Our answer is simple, they never tested or collected data as their website progressed. Thus, they never had any idea whether their design was working or failing or whether they were really fully utilising the functions their web designer had created for them.

In our time at GrowthLightning we’ve met no shortage of these kinds of clients.

 

systemCase 1 – He Spent $10k On A High End, Feature-Rich Cart, Used 20% Of The Features

One of which is actually a pretty good case study for e-commerce businesses out there. There was once a client of ours (who we
prefer not to name to protect his confidentiality) who was a small business owner and he wanted to create a shopping cart for his website. A designer quoted him more than 10k USD for a high end, feature-rich shopping cart that was cutting-edge enough to handle anything his business needed.

Now when he approached us to revamp the website for him, we had a chance to explore this shopping cart plugin and realised that 5 years on after development, our client had barely used more than 20% of the features that was built for him! Imagine that.

He could’ve very easily have saved more funds and budget if he had a clearer understanding of the features he needs. That’s why at GrowthLightning, we try our best to educate each and every client before we even start helping them do any sort of design. Unnecessary funds spent on a website doesn’t ensure more ROI, it’s actually more likely to have a detrimental effect.

Case 2 – They Thought They Had The Perfect Website, But..blog2

Another case study would be our work with a stationery company. Now this case is very interesting because the program-based company actually delivered a good looking site with features that suited the company very well. I guess at this point, you guys are probably wondering if everything went so well, why come to us?

Well, everything was fine with the site except for one major issue: The site was not search engine friendly and the content was not editable by the company themselves. Every single time they wanted to update something, they had to send everything to the web designer and wait until they were free to do it. It caused a hell lot of inconvenience and it got even worse when we realised that they were charged every single time they wanted something updated.

This hellish service was finally too much when their lack of presence on search engines essentially doomed 60% of the population from even discovering their website.

I stressed earlier that at GrowthLightning we try to make sure education is of the highest importance. At GrowthLightning, we adopt what makes this approach so successful by having in-house coders build what our clients want. This emphasis on deliverance allows us to give the clients what they want but also making sure to educate them thoroughly before they make a decision.

Approach 3: The Marketing Approach

We now come to the final approach and this is one generally employed by a group of people I like to call: internet marketers. Now internet marketers are not known for intricate designs or being able to custom design any form and function you desire. What they are really really good in is creating a website that highlights your product and brand it as the solution to their problems.

analyticsIn essence, these guys adopt the marketing approach to creating websites, using the simplest way to make a profitable, high-conversion website.

Now. 80% of websites in our world today are not designed for the purpose of marketing. More than 47% of them actually end up being “dead weight” or what they like to call “branding sites” which serve no purpose except to sit there and look pretty, getting little to no traffic at all daily.

The marketing approach to web design was introduced when open source platforms such as WordPress, Blogspot and Joomla were created. This allowed a whole new approach that focused on being user friendly, easy-to-customise, content-rich and exponentially increasing the potential of marketing, all without being technically difficult at all. Marketing experts all over the world adopt this approach when designing any form of content or website.

The pros of this approach are fairly obvious. Creating a website with this approach can be more budget friendly as compared to the other 2 approaches. If you’re willing to dedicate a lot of time to critical thinking, research and gaining experience, anyone can create a website by themselves without hiring any professional web designers. Even better, you still retain full control of site customisation, giving you the freedom to customise your site as it adapts to the growth of your audience.

b

 

Attracts Traffic Automatically With Little Effort

Compared to an outlook-centric approach or program-based approach, a marketing approach allows you to focus directly on 2 things that affect the profitability of a website: search engine optimisation & search-friendly site designs. Why do these 2 matter so much? Simple.

It’s the key to ensuring that your website receives what marketer’s call “dream traffic” – search engine traffic that is very targeted and drives traffic with a high inherent conversion rate. The marketing approach to web design is more concerned about content and how to get readers to approach the content with interest as it is the content that drives sales in the first place.

A marketing approach is really good for beginners as well because unlike a program-based approach, there would be zero complex coding to learn. I mean, if you really want to do heavy editing then feel free to learn coding but if you’re more interested in getting a website up as soon as possible, the option is there for you as well.

 

The Marketing Approach Does Have Its Weaknesses

The cons are also fairly easy-to-understand. A marketing approach website will not have the fancy hijinks and animations of a outlook-oriented website, making for a relatively poorer first impression.

Don’t get me wrong though, just because it has a poor first impression doesn’t mean the site sucks, it’s actually the inverse as the design is more suited to funnel visitors to the right content as soon as possible.

Another weakness is that what you want is not always available. A marketing approach web design means that you’re working with limited resources as compared to a program-oriented approach as you can’t just simply build anything you want but instead you’ll have to get creative and use what’s available.

At GrowthLightning, we embrace the best aspects of the marketing approach in our design principles. Many of our products are designed with marketing as a focus simply because we believe that it provides the most value, long-term and short-term. Essentially, our principle is simple: “You succeed, we succeed.”

 

Every Great Journey Has An Endshutterstock_119873725

Wow it’s been a long journey since we began, I’m beginning to run out of stuff to write!

In the end, understanding the 3 approach of design will be able to help you achieve your goals and reduce the likelihood that you will overspend in your web development and design process.

There are many graphic designers out in the market who claim to be web designers and in all likelihood will be able to fully deliver on their promise if you want an outlook-oriented design. But bear in mind that your next biggest problem will be monetisation and these web designers are the ones who will very likely tell you to solve the problem yourself or look elsewhere for a solution.

So ask yourself, what matters more in your view of web design: A stunning looking one that creates incredible first impressions? A website with any functionality you seek? Or one that guarantees you profits, returns and sales conversion? Once you’ve got your answer to that question, you’re well on your way to a great website. If you’re a person who values social media like Facebook, Twitter, LinkedIn and Pinterest, you have to check out this awesome article about the importance of social media for businesses!

Interested in building a high-conversion website that guarantees profit in 6 months? Fill in this form and we’ll get back to you!

 

 

 

 

Leave your comments here!
Share this with your friends!
The following two tabs change content below.

Nicholas Theng

Chief Executive Officer at GrowthLightning.com
Nicholas is an entrepreneur with a mean gaming streak. He is passionate, hardworking and has an obsession that gaming has much to teach entrepreneurs around the world. Nicholas has experience founding and managing companies since 2011 having founded 3 companies: AwesomePenang.com, AwesomeLab.co and GrowthLightning.com. AwesomePenang.com's founding team were awarded the Global Student Entrepreneur Award (Malaysia) in 2012, representing the country to New York to participate in the Global Finals.
blog2To People Who Want To Build A Website – But Can’t Get Started

This is for you.

Web Design over the years have evolved across the ages from a luxury to a necessity. We have come a long way from the days traditional design and it has become crucial in this day and age to harness very specific techniques to acquire eyeballs.

I’ve personally done a simple survey among my friends and well-respected industry leaders on what they really understand by “web design” and many of them agree that web design is all about the outlook of a website and how stunning it looks. So for web designers, you’ve got a hint what people are looking for *wink wink*. But in reality, if you really want to create a successful and profitable website, there is more to it than purely the outlook of a website.


There’s More buy generic viagra online usa To It Than Meets The Eyeblog3

At GrowthLightning we believe that web design is a skill that runs deep
into the core of business, psychology and design. From the content of a website, structure, marketing features, sales funnel, cost optimisation, traffic acquisition to lead generation and automatisation of website activity, there is so much that’s happening behind the scenes that makes web design such a complicated art.

 

 
aThree Familiar Design Approaches – Which Do You Want To Adopt?

Over the years, this art has helped develop many different approaches to web design, each with a strong base of pros and cons.

In simple terms, we can differentiate these approaches into the:

                • outlook & design approach
                • programming approach
                • marketing approach

 

 

90% of web designers have already decided their approach the moment they start their business and rarely pivot away from it as adapting to three approaches requires a lot of talent, critical thinking and analysation.

We incorporate the most successful elements of each approach into our web design here at GrowthLightning but it is crucial you how and why.

So if you’re looking to design your own website, let me breakdown each approach so that you can decide which is best for your industry.

Approach 1: The Outlook & Design Approach

Features-SliderAn outlook and design approach is pretty easy to understand with the focus being very heavily on impressing a customer’s
visual sense. Most web designers using this approach impress their clients by integrating flash graphics and images to make a website look stunning and outstanding.

The pros to this approach is obvious, you’ll have one heck of a first impression for your customers.

Furthermore, if it’s well-done, it can very easily impress both client and customer alike as the results are material and immediately noticeable. But like every approach in this article, there is a significant trade-off if the focus is only on artwork, images and outlook.

 

Traffic You Don’t Know That You’re Losingblog4

 
First of all, the marketing of your website is bound to take a substantial hit.

The reason of this is because for every website to get noticed, the key is to get picked up by search engines i.e Google, Yahoo and
Bing
. You can do a simple experiment for yourself if you’d like:

Try searching for any keywords and check the top 10 results you find, do you see a focus on images and flash graphics on their websites?

The reality of search engines is this: search engines have an easier time picking up words than images. Images tend to fall very far behind in the priority list.

 

touchDid You Know That Mobile Represents 74% Of Online Traffic?

 
Furthermore, 74% of today’s site traffic are mobile users and the sad fact is that mobile apps tend to be very unfriendly towards adobe flash, meaning that they simply cannot view any content that are designed using flash.

So all that handwork you’re putting into designing the ultimate flash graphics? Well, chances are most people will never see it. From a psychology standpoint, a ton of images also has its drawbacks. You see, when people visit your website; 74% of the time they already have a good idea what they’re looking for. So your first action once they reach the site is to provide them the content they need.

Images are a very very solid way to make a site look good, their value cannot be understated but you should always remember what is the core of your website.

At GrowthLightning, our websites are done in a minimalist and simple method with an emphasis on conversion and profit but also with few but striking images. The results are that you will see a higher uptick in both conversion and profitability as visitors have an easier time getting to what they want instead of getting confused and distracted along the way.

Approach 2: The Programming Approach

The programming approach is an approach that many coders and programmers use to design websites.

The pros to this approach are that programmers tend to use their own custom codes when designing a website so that their client’s websites run smoothly.The best part about these kinds of websites is that as long as you have the budget, anything can be done.

So, when using this approach, you will have to be very sure of what you want and the type of design you are looking for because this approach generally relies on you hiring a programmer or coder to do it for you and they do not come cheap at all. Which actually is the first con of this approach to web design.

You see, a designer who practices the programming approach usually requires you to blow a hole in your pocket to secure the website of your dreams which is detrimental to many businesses in their startup stage.

Secondly, many people in the world today are more comfortable having the ability to edit their own websites rather than having to rely 100% on their designer to do things for them as it allows them to have a much deeper understanding of their market and flows of their web design.

 

social media trafficThe Dangers of Adopting A Programming Approach – Real-Life Case Studies

One major problem for our clients who previously engaged program-based web designers is that they never really understood their market, needs or design flows of their website. shutterstock_106096952This problem arose simply because they hired a programmer to do it all for them.

Now you might be wondering, if they already had an idea what to design and what functions they want for their site, what can we possibly mean by them not understanding their design flow?

Our answer is simple, they never tested or collected data as their website progressed. Thus, they never had any idea whether their design was working or failing or whether they were really fully utilising the functions their web designer had created for them.

In our time at GrowthLightning we’ve met no shortage of these kinds of clients.

 

systemCase 1 – He Spent $10k On A High End, Feature-Rich Cart, Used 20% Of The Features

One of which is actually a pretty good case study for e-commerce businesses out there. There was once a client of ours (who we
prefer not to name to protect his confidentiality) who was a small business owner and he wanted to create a shopping cart for his website. A designer quoted him more than 10k USD for a high end, feature-rich shopping cart that was cutting-edge enough to handle anything his business needed.

Now when he approached us to revamp the website for him, we had a chance to explore this shopping cart plugin and realised that 5 years on after development, our client had barely used more than 20% of the features that was built for him! Imagine that.

He could’ve very easily have saved more funds and budget if he had a clearer understanding of the features he needs. That’s why at GrowthLightning, we try our best to educate each and every client before we even start helping them do any sort of design. Unnecessary funds spent on a website doesn’t ensure more ROI, it’s actually more likely to have a detrimental effect.

Case 2 – They Thought They Had The Perfect Website, But..blog2

Another case study would be our work with a stationery company. Now this case is very interesting because the program-based company actually delivered a good looking site with features that suited the company very well. I guess at this point, you guys are probably wondering if everything went so well, why come to us?

Well, everything was fine with the site except for one major issue: The site was not search engine friendly and the content was not editable by the company themselves. Every single time they wanted to update something, they had to send everything to the web designer and wait until they were free to do it. It caused a hell lot of inconvenience and it got even worse when we realised that they were charged every single time they wanted something updated.

This hellish service was finally too much when their lack of presence on search engines essentially doomed 60% of the population from even discovering their website.

I stressed earlier that at GrowthLightning we try to make sure education is of the highest importance. At GrowthLightning, we adopt what makes this approach so successful by having in-house coders build what our clients want. This emphasis on deliverance allows us to give the clients what they want but also making sure to educate them thoroughly before they make a decision.

Approach 3: The Marketing Approach

We now come to the final approach and this is one generally employed by a group of people I like to call: internet marketers. Now internet marketers are not known for intricate designs or being able to custom design any form and function you desire. What they are really really good in is creating a website that highlights your product and brand it as the solution to their problems.

analyticsIn essence, these guys adopt the marketing approach to creating websites, using the simplest way to make a profitable, high-conversion website.

Now. 80% of websites in our world today are not designed for the purpose of marketing. More than 47% of them actually end up being “dead weight” or what they like to call “branding sites” which serve no purpose except to sit there and look pretty, getting little to no traffic at all daily.

The marketing approach to web design was introduced when open source platforms such as WordPress, Blogspot and Joomla were created. This allowed a whole new approach that focused on being user friendly, easy-to-customise, content-rich and exponentially increasing the potential of marketing, all without being technically difficult at all. Marketing experts all over the world adopt this approach when designing any form of content or website.

The pros of this approach are fairly obvious. Creating a website with this approach can be more budget friendly as compared to the other 2 approaches. If you’re willing to dedicate a lot of time to critical thinking, research and gaining experience, anyone can create a website by themselves without hiring any professional web designers. Even better, you still retain full control of site customisation, giving you the freedom to customise your site as it adapts to the growth of your audience.

b

 

Attracts Traffic Automatically With Little Effort

Compared to an outlook-centric approach or program-based approach, a marketing approach allows you to focus directly on 2 things that affect the profitability of a website: search engine optimisation & search-friendly site designs. Why do these 2 matter so much? Simple.

It’s the key to ensuring that your website receives what marketer’s call “dream traffic” – search engine traffic that is very targeted and drives traffic with a high inherent conversion rate. The marketing approach to web design is more concerned about content and how to get readers to approach the content with interest as it is the content that drives sales in the first place.

A marketing approach is really good for beginners as well because unlike a program-based approach, there would be zero complex coding to learn. I mean, if you really want to do heavy editing then feel free to learn coding but if you’re more interested in getting a website up as soon as possible, the option is there for you as well.

 

The Marketing Approach Does Have Its Weaknesses

The cons are also fairly easy-to-understand. A marketing approach website will not have the fancy hijinks and animations of a outlook-oriented website, making for a relatively poorer first impression.

Don’t get me wrong though, just because it has a poor first impression doesn’t mean the site sucks, it’s actually the inverse as the design is more suited to funnel visitors to the right content as soon as possible.

Another weakness is that what you want is not always available. A marketing approach web design means that you’re working with limited resources as compared to a program-oriented approach as you can’t just simply build anything you want but instead you’ll have to get creative and use what’s available.

At GrowthLightning, we embrace the best aspects of the marketing approach in our design principles. Many of our products are designed with marketing as a focus simply because we believe that it provides the most value, long-term and short-term. Essentially, our principle is simple: “You succeed, we succeed.”

 

Every Great Journey Has An Endshutterstock_119873725

Wow it’s been a long journey since we began, I’m beginning to run out of stuff to write!

In the end, understanding the 3 approach of design will be able to help you achieve your goals and reduce the likelihood that you will overspend in your web development and design process.

There are many graphic designers out in the market who claim to be web designers and in all likelihood will be able to fully deliver on their promise if you want an outlook-oriented design. But bear in mind that your next biggest problem will be monetisation and these web designers are the ones who will very likely tell you to solve the problem yourself or look elsewhere for a solution.

So ask yourself, what matters more in your view of web design: A stunning looking one that creates incredible first impressions? A website with any functionality you seek? Or one that guarantees you profits, returns and sales conversion? Once you’ve got your answer to that question, you’re well on your way to a great website. If you’re a person who values social media like Facebook, Twitter, LinkedIn and Pinterest, you have to check out this awesome article about the importance of social media for businesses!

Interested in building a high-conversion website that guarantees profit in 6 months? Fill in this form and we’ll get back to you!

 

 

 

 

Leave your comments here!
Share this with your friends!
The following two tabs change content below.

Nicholas Theng

Chief Executive Officer at GrowthLightning.com
Nicholas is an entrepreneur with a mean gaming streak. He is passionate, hardworking and has an obsession that gaming has much to teach entrepreneurs around the world. Nicholas has experience founding and managing companies since 2011 having founded 3 companies: AwesomePenang.com, AwesomeLab.co and GrowthLightning.com. AwesomePenang.com's founding team were awarded the Global Student Entrepreneur Award (Malaysia) in 2012, representing the country to New York to participate in the Global Finals.